Motion Design Guidelines

2018

I worked with Wells Fargo to develop a set of motion design guidelines, as part of a larger brand refresh. The project began with competitive analysis, followed by determining reasoning for how to use motion in the most complementary ways to their brand; it should be thoughtful, succinct and seamless, functioning in the right window between playful and professional.

I did several explorations with sample elements to find what this window would look like, from simple things like toggles and icons to larger screen transitions. They were left with a library of sample elements and source files, along with documentation on easing curves & durations, that their design team could use in all their digital products.